Victory Beyond the Game

The following is an excerpt from Best of Amplified Soccer Training Volume 1. Get 60 pages of drills, full training sessions, conditioning, psychology, exclusive interviews, sports science, nutrition, recipes and more all geared towards soccer coaches. Preview Here!

Coach Reed is a veteran speaker who has helped develop great leaders for major nonprofits, universities, private companies, and large youth sport clubs. He is available for keynotes, team building, motivational talks, parent and coach education, and much more.  People can find out more by visiting or emailing

How do you define a champion?

Is it by the number of trophies lining his walls?

Do you measure a great woman by the wins and losses in her life?

Is a champion merely a winner that holds some fleeting victory?  In the world of soccer, we use the word to describe athletes who win the league title or a World Cup.

We define them in that moment, memorialized by a trophy. A champion frozen in time but constrained by that date.  Future champions will etch their name beside the current champion, only existing beyond their date as words on the page of time. They are fleeting.

They’re also not unrivaled. Their status matched by champions.

We have defined champions as winners.  Competitors who best others only on the field of play.  I was once a champion by this definition.  My trophies are rusty, dusty memories of who I once was. What do I do now that those days are gone? How do you define me now that the game has ended?  Am I no longer a champion?

We can redefine champion to mean more off the field.  We have the opportunity to breathe an everlasting life into the word by changing it from a singular moment in time to a legacy beyond the game.  

Champion can also mean a warrior.  Someone who battles with courage and skill.  

Or a fighter.  Someone who does not give up and continues to strive.  

An advocate who battles for rights and honor.  

These are cultural high performers who are not defined by wins but by values. 

Ribbons may fade or trophies fall apart after the final whistle. New champions, too, continue after the whistle.

If we want our children to be champions, we need to build a culture that strives to create victory beyond the game. We need to empower people who live out that champion status even in life itself.

When we redefine champions as cultural high performers, we cease to confine athletes to a field where outcomes rule. Instead we free them to achieve excellence outside the lines, where process means more.

Get the rest of this article including Coach Reed's recipe for coaches to redefine champions along with lots more in Best of Amplified Soccer Training Volume 1. Preview here!